COVID-19 has changed a lot, even down to the way we interact with one another. The days of networking events, meetups over coffee, and so many other traditional networking avenues have seemingly become few and far between. How do we network post pandemic as we are still navigating social distancing guidelines? Connect on commonalities […]
As the marketing world continues to shift more and more, we should always be ready to adjust. Here are four marketing trends to improve your marketing strategy during 2021. Brand Accountability Coming out of a year like 2020, how brands handle their marketing going forward can make or break their business. Consumers are looking […]
It is no secret that TikTok is the new app that is sticking around more than just a season. TikTok is a video social media app that took off in the midst of the COVID-19 lockdown. While many people thought it would only be around for a short time others took full advantage of using […]
Influencer marketing has completely taken over social media and we’ve seen brands completely thrive due to their use of influencers. The market for influencers on social media has grown tremendously over the past 5 years. Not only are companies using celebrities but mega-influencers, macro-influencers, micro-influencers, and nano-influencers. Mega-Influencers The top of the influencer scale. 1 million+ […]
Social media has moved from an up and coming marketing strategy to something that is here now. Even though we are living in the digital age maybe you still don’t feel like you have a grasp on social media. Social media is more than just sharing about your business specials or sales into a […]