From mid-November to New Year’s Day can be an absolute blur. With parties, contests, decorations, shopping, baking and getting together with family and friends, it is easy to forsake your business. Yes, the fourth quarter can really make a business’ year financially, but here is one thing you should not skimp on right now: marketing. 1. […]
A marketer’s job is never done. Especially during the hustle and bustle of the holidays, it is easy to make simple mistakes when it comes to marketing. Though it is good to get into the spirit of the season and have fun, you must not forget a business is at stake. Simple marketing blunders made […]
The holiday season is the time of year that businesses can be made or broken. Many businesses, such as retail, depend heavily on the holiday season that runs mid-November through New Year’s Day. This is one time of year that you should not skimp on the marketing! The holidays make marketing so much fun – […]
So, by now you have probably heard that LinkedIn is the largest professional networking site on the internet. It’s like Facebook for professionals. You can network, pitch, and get recommendations from your target audience all from the comfort of your own home…or your smartphone. But what can it do for your business? I am here […]
Who are you and what’s your value? Those are the two questions that consumers most often ask when stumbling onto a new brand. They want to know who you are as a company or business, and they want to know the value you bring to them. In marketing, it’s not about you. It is […]