Who are you and what’s your value? Those are the two questions that consumers most often ask when stumbling onto a new brand. They want to know who you are as a company or business, and they want to know the value you bring to them. In marketing, it’s not about you. It is […]
What is the state of social media in 2020? Activity has definitely picked up over the first 6 months of the year, and looks to increase as the year progresses. Sprout Social recently released its annual Sprout Social Index, taking a deep dive into what marketers and consumers are looking for on social, and […]
We are almost through the first part 2020 – how is your marketing strategy going? Already in 2020 we’ve faced a lot, but hopefully you’ve kept your marketing strong. Every quarter you should re-evaluate your marketing strategy (or plan) and reflect on what worked, what’s working, and what can be improved upon. […]
The past couple weeks have seen most of the country shut itself down in regards to COVID-19. Many are working from home, while many are not working at all. Whether either of those apply to you, now is not the time to stop your business’ marketing. If you stop now, will people remember you […]
I am going to make this post short and sweet because I’m tired of seeing businesses let marketing companies do this…. STOP. POSTING. FLUFF. ON. YOUR. SOCIAL. ACCOUNTS. What is this ‘fluff’ I am talking about? Posts that talk about springing forward or falling back (U.S. time change). Happy Spring! Happy First Day […]