Marketing and Public Relations (PR) are two distinct but interrelated fields that often get confused with each other. While they have similar goals of promoting a brand, product or service, there are distinct differences between the two. In this blog, we will explore the differences between marketing and public relations. Public Relations (PR) is […]
Hello. Welcome back. Yes, we’re still here. Silly I know, right? We’ve done a bad job at consistently posting updated content on the blog after a great run of several years. Part of it is lack of time, part of it is lack of priority. But it’s been for good reasons. Let’s […]
With the rise of online consumerism, it is crucial for businesses to understand their customers, and what they want in a product. Plus, in a digital age where anything and everything can be found online, the proper marketing tactics must be implemented to have the desired effect on the target audience. Take a minute […]
Going into a job or internship interview is almost always a nerve-wrecking thing to do. It is stressful, a lot is riding on it, and your nerves aren’t helping anything. Preparing as much as possible ahead of time is such an important key to feeling good about an interview. It helps calm your nerves and […]
Without a doubt, your most powerful marketing tool, hands down, is your business website. And, as you are probably well aware, some websites are designed better than others. Have you ever visited a website and been disappointed? Or worse, tried to visit a website that failed to load within a few seconds? […]