Without a doubt, your most powerful marketing tool, hands down, is your business website. And, as you are probably well aware, some websites are designed better than others. Have you ever visited a website and been disappointed? Or worse, tried to visit a website that failed to load within a few seconds? […]
Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in leaps and bounds thanks to the internet and social media platforms. You’re unlikely to escape the sponsored ads on Facebook, promoted tweets on Twitter, or […]
For most of my life, I have dreamed of being a business owner. I grew up in a small town where the single location, “mom and pop” stores were the norm. As a young girl, I went back and forth between wanting to run my own clothing store versus my own book store. Although my […]
Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable amount of creativity. As I mentioned in a post from earlier this year, content marketing […]
Whether you’re a solopreneur, work for a major corporation, or fall somewhere in between, there is always a good possibility that you’ll travel for business purposes. Although a lot of business is conducted virtually and online in our modern society, face-to-face meetings are often invaluable for developing and maintaining solid business relationships. Business travel slowed […]